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Natural diamond brand Rare & Forever recently launched a new website that fosters transparency, trust and authenticity and it empowers jewelers to show consumers exactly what they are purchasing. Authorized Rare & Forever retail jewelers can tap into unbiased grading that harnesses the power of artificial intelligence to identify the Brown, Green, and Milky (BGM) hues that devalue a diamond and detract from its overall quality.
Chris Croteau, Vice President Sales and Marketing at Rare and Forever, says “Traditional diamond buying has been mystified by inauthentic sales processes, inaccurate and inconsistent grading reports, and a focus on paper versus beauty and quality.” The enhanced website now helps to share a new level of trust that leans into AI’s unbiased analysis.
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