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Perfect Corp. and UK skincare brand No7 came together to create a personalized foundation shade finder and analysis tool that provides unique recommendations based on a user’s skin needs and skin tone. Leveraging artificial intelligence and augmented reality technology, the beauty tool taps into big data and a virtual experience to provide perfect makeup shade matches.
The virtual try-on foundation matching diagnostic solution powered by Perfect Corp.’s AI Foundation Shade Finder Technology responds to changing consumer preferences and behaviors. “At No7, we’re responding to ever-increasing consumer demand for personalization and the accelerated shift to digital beauty behaviours due to the global pandemic,” says Kiran Sandhu, Global Innovation Manager at No7 Beauty Company.
With this highly accurate tool, beauty consumers can instantly try on their suggested shade and experiment with other options.
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