Tuesday, February 7, 2023

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Animal-Friendly Fashion Collections : Co-Exist Story



H&M’s Co-Exist Story is an animal-friendly fashion collection that has received the stamp of approval from the animal rights organization People for the Ethical Treatment of Animals (PETA.) The collection of womenswear, menswear and kidswear prominently features alternatives to animal-derived fabrics and processes, such as Flwrdwn (an alternative to down that’s made with wildflowers) and Vegea (a plant-based substitute for leather.)

The collection plays with volume, 90s-inspired styles and functional outerwear to support today’s urban customers. As H&M describes, this collection speaks to “a modern city-dweller who flits between late-night parties and early-morning hikes.”

Standout designs include oversized coats made from recycled polyester, one-shoulder knitted dresses and vests with matching leather-like trousers. The collection also includes accessories like sunglasses made from recycled plastic and animal print bags made from 100% recycled polyamide with Flwrdwn.



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