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INRYU is a new inner beauty brand from Shiseido that supports rising health consciousness in consumers. As the brand describes, “the ‘inner beauty’ category including methods such as adjusting eating habits and sleeping to improve the overall health of the skin is getting more and more attention.”
The new personal beauty wellness company is set to launch with a trio of products: Advanced Radiance, Night Ritual+ and Laser Refine. These supplements help to support daily well-being and radiance and the first products from the brand recently make their debut at the China International Import Expo.
Shiseido developed this new brand by collecting, analyzing and testing consumer insights and combining the findings with Shiseido’s expertise in areas such as blood vessels research, ingredient development and emotional value development.
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