Customers shopping at the Berlin-based H&M Mitte Garten store will have the opportunity to scan select rentable items with their smartphones, which will provide them with details regarding the product’s journey via blockchain. Once rented, they will be able to add “memories and stories” to the garments blockchain ledger by uploading their own unique looks.
The new activation intends to support circular fashion initiatives. As a result, all of the items included in the service can only be booked for a certain amount of time before being returned, cleaned, and secured by another customer.
Image Credit: H&M/lablaco