To boost its credentials, the beauty brand partnered with Provenanceto share its eco-oriented details. Provenance uses blockchain technology to store and share information about ingredient sourcing. It connects claims to supply chain data and third-party proof to show that the brand follows its due diligence. Moreover, the supply chain transparency specialist is helping the ethical beauty brand promote its evidence-based approach to sustainable cosmetics. Naturisimo also recently partnered with recycling specialists Handle Recycling to dispose of its packaging.
Image Credit: Naturisimo