National Geographic CreativeWorks produce the campaign’s content. It aims to inform and empower 250 million people to live a greener and more sustainable life. This is Garnier’s first step in a new series of ambitious targets to reduce the environmental impact of the brand’s chain by 2025. Adrien Koskas, Garnier global president, explains that while “sustainability can be an intimidating topic, our aim is to help make it truly accessible.” Overall, the campaign educates consumers on packaging, plastic, water usage, and green sciences. Additionally, Garnier is working to roll out innovative and sustainable products such as solid shampoo with fast rinse technology.
Image Credit: Garnier