According to Lulu Liang, CEO of Girlmax, the company chose to work with Brunette the Label because of the shared values and natural synergies between the two brands. Both companies are female-led and inclusive but also playful and unapologetic. Jules Diva, Girlboss designer, said the collection was designed to offer a comfortable work-from-home uniform that is still relevant and modern, with bold and culturally relevant statements.
The collection will be available in sizes XS to XXXL and prices ranging from $29 to $88 USD. It can be purchased online on girlmax.com and brunettethelabel.com starting on January 12, 2023. This launch follows the latest season of the Girlmax podcast, Girlmax Radio, which has a new host, Avery Francis.
Image Credit: Ryan Pugsley