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In an effort to target Gen Zers, the Iconic American clothing brand Original Penguin has partnered with a number of TikTok influencers to launch exclusive NFT collectibles. The TikTok-focused launch will include eight NFT penguin avatars, five designed by TikTok stars, and three by the Original Penguin.
Influencers that the brand has tapped include Ciara Christine (@CiciStamper), photographer Andreas Verrios (@MrNYCSubway), artist Dayan Torres (DayanTorresArt), golf reviewer Andy Carter (@Carter.Golfs), and Gabriella Anouk (@GabriellaAnouk).
The penguin avatars will be displayed digitally in front of a colorful Miami Beach setting and will have various art and animated videos projected onto them. In addition, fans will be able to purchase the NFTs using either Ethereum or traditional currencies. According to the company, the experience aims to leverage the exploratory nature of TikTok, capturing the diverse range of creative expression found within the app.
Image Credit: Original Penguin
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