Crep Protect Cure Cleaning Kit

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Sneaker care brand Crep Protect has launched a promotional video for its signature ‘Crep Protect Cure Cleaning Kit,’ in which a Crep Protect employee submerges a pair of $15,000 ‘Dior x Air Jordan 1’s’ into a bucket of Hershey’s chocolate syrup.

After dunking the ultra-pricey kicks into 23-bottles worth of chocolate sauce, the Crep Protect employee is shown scrubbing the shoes down with ‘Crep Protect Cure Cleaning Kit.’ Of course, despite the copious amounts of chocolate covering the sneakers, they come out looking brand new thanks to the innovative cleaning product.

According to the company, the cleaning solution used in the kit is made from 98% natural ingredients, such as coconut water and jojoba oil. This means that sneakerheads do not need to worry that product will ruin their shoes with abrasive chemicals.

Image Credit: Crep Protect


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