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The 1,435-sq.-ft store aims to promote Pacsun’s newest fashion category, Pacsun Kids, which delivers a wide range of gender-free clothing catering to consumers between 4 and 14. To celebrate the opening, Pacsun hosted a variety of playful digital initiatives featuring special guest influencer and local mommy blogger Jena Holiday. In addition, a special Holiday Instagram filter was developed, which customers could access via in-store QR codes.
The new line of kids’ clothing takes a notably progressive approach to design. “At Pacsun, we want our consumers to be free to express themselves and choose what they want to wear without boundaries, which was the driving factor behind introducing our Pacsun Kids label, completely without gender,” said Brie Olson, President at Pacsun
Image Credit: Pacsun
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