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BBC ICECREAM, a streetwear label owned by Pharrel Williams and NIGO, has partnered with hip-hop music festival Rolling Loud to launch an apparel and merchandise collection. Of course, the items included in the collection aim to celebrate this year’s festival, which will commence on Halloween weekend.
The new collection will include outerwear items such as digital camo ponchos and pullover hoodies adorned with BBC’s iconic astronaut logo and one-of-a-kind Rolling Loud branding. In addition, other apparel items such as graphic t-shirts and mesh shorts will be offered.
In terms of accessories, the capsule presents a range of brightly colored cannabis rolling papers and grinders, all of which contain unique co-branding. For example, the red grinder presents an image of a Cadillac smoking a joint with smoke puffs reading “Rolling Loud” while “Billionaireboysclub” is written above it in a classic type font.
Image Credit: BBC ICECREAM
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