Monday, January 30, 2023

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How to Design an Custom Exhibition Stand for your brand?

Preparing for a trade show is a complicated, long, and tiring task. The main labor is in designing a perfect exhibition stand that fits your brand. You have a wide range of options to choose from when it comes to the exhibition stand. You must be confused while choosing to go with a custom exhibition stand, a rental exhibition stand, or a modular exhibition stand. An exhibition stand is selected keeping many factors in mind including your business goals and budget.

All the brands participate in trade shows with the common goals of attracting most of the visitors, turning them into potential customers, achieving great ROI, and enhancing brand awareness of their brand. And every exhibitor strives hard to make their exhibition stand the most attractive one in the entire trade show.

If you are also struggling to design an exhibition stand for your brand then we are here to help you get your impeccable exhibition stand. We are mentioning a few key points to be kept in mind while planning your exhibition stand.

Set your Booth Budget and Strategy

This is the first step while planning for your stand. You must design your booth as per the defined budget. Exceeding the booth budget can be problematic for your company and you also might miss some other important aspects of a trade show. Build a comprehensive strategy and discuss your marketing goals with the key members of your company before the trade show event.

Your trade show booth must be around 10% to 20% of your entire event budget. Think carefully and prioritize the assets that will actually make a difference. Drop the extra assets that are exorbitant in order to stay within your budget limits.

Find the Right Booth Builder

This is the most crucial part of your trade show planning. Employing the right exhibition builder for your booth who comprehends your exhibition needs and guides you throughout the trade show will ensure the success of your exhibition stand. Clearly communicate your requirements, specifications, and your budget for a booth before hiring an exhibition stand builder.

Ensure that your exhibition booth builder has extensive experience in building exhibition stands and do a little research about the previous works of your stand builders.

Trade Show Booth Design Process

Your trade show booth design comprises various steps. We are mentioning the main process of your booth designing that must have your attention.

  • The first step is to get in touch with your booth builder and discuss your business goals, exhibition needs, budget, design ideas, planning in detail
  • Ask for 3D rendering and sketches from your booth builder. This is probably the most important part to see and understand in what direction your project is going.
  • Review all the specifications regarding your stand including materials, sizes, building methods, construction blocks, graphics, and others
  • Now you will receive a detailed proposal with all the related costs, elements, and terms and conditions. After receiving every specification of your booth, you need to validate it after discussing with your upper management and give a green signal to your booth builder
  • Post signing the proposal, the building process starts off. Keep yourself informed of each step of the process. Ensure that the construction part is as per the provided deadlines
  • Now you are ready to rock with your exhibition stand. Just make sure everything is set up according to the way you wanted it.

Follow these points to design the perfect booth for your trade show. Also, keep other factors like booth graphics, content, AR and VR, and lighting in mind. These factors are also responsible for an outstanding exhibition booth.

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