The recipe is specifically geared for male demographics, borrowing from the brand’s iconic and award-winning Ultimune formula. Shiseido reimagined this beauty product for optimal efficacy after determining that “men’s skin differs from women’s in its ability to protect and defend itself from intrinsic and environmental aggressors.” The formula is optimized with Triple TSUBAKI Technology, which contains antioxidant Japanese camellia extract. This key ingredient also minimizes signs of aging and fatigue, while foolproofing the skin’s defenses.
Dubbed the ‘Shiseido Men Ultimune Power Infusing Concentrate,’ the product promises to energize the skin and provide a healthy vibrancy.
Image Credit: Shiseido