Saturday, January 28, 2023

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Imperfection Celebrating Skincare Ads : JUNOCO

JUNOCO is an AAPI-owned beauty brand dedicated to empowering individuals to accept themselves. The brand recently launched a new campaign called #ToBeHuman that features a variety of realistic skin types as well as ethnicities and genders. The imagery — posted on Instagram — highlights real people and their beauty without the use of professional lighting, stylist, or photoshop. Moreover, to showcase the brand’s products’ effectiveness, the models were only asked to use the JUNOCO cleansing balm for a month prior to the shoot as well as the day of.

In addition, JUNOCO debuted an in-person activation in its hometown of San Francisco. According to the brand, “on the day of the IRL activation, over 300 people attended to foster community on the streets of, in front of JUNOCO’s OOH street posters adorned with the “unconventional” beauty looks of its real models.”

Image Credit: JUNOCO

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