Individualistic Tween Apparel : Sugar Jade
The Children’s Place recently introduced a new tween fashion apparel, footwear and accessories brand called Sugar & Jade that inspires individuality and fun with fashion. Jane Elfers, President and CEO says, “we are uniquely positioned to retain our tween customer as she transitions from The Children’s Place brand to her next style stage.”
At launch, there are five apparel and accessory collections that can be shopped from Sugar & Jade and they can exclusively be found online from the digital-only brand. The online shopping experience offered by Sugar & Jade promises to be a supportive one for consumers thanks to outfit recommendations, user-behavioral technology, free shipping, no minimum purchase requirement and a loyalty program that connects customers to special offers and events.