Mission-Driven Athleisure Capsules : Humanity 2.0
The Humanity 2.0 capsule collection by business leader and philanthropist Masai Ujiri, Canadian luxury designer Patrick Assaraf and Canadian menswear retailer Harry Rosen builds upon the #ThatsHumanity movement initiated by Ujiri in 2020. The 10-piece athleisure collection is grounded by diversity, inclusion, community partnership and the fight for the equality of all. These values are beautifully represented through fashion and backed by a donation to community partner Water First Education & Training Inc. and its mission to provide safe, clean water access to all.
Within the capsule collection, consumers will find pieces like hoodies, T-shirts and a full-zip Humanity logo merino sweater that will only be available for a limited time around the holiday season. This capsule collection will be sharing physical and virtual shelf space with lines from emerging BIPOC designers Bohten and Aller Retour.