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The Stride Rite pop-up in Atlanta, Georgia’s Lenox Square Mall that was created to “meet the needs of the brick and mortar shopper in the digital age.” The first-of-its-kind experience from the brand shares digital fitting technology with Fit Zone by Stride Rite, which streamlines the process of capturing measurements in a matter of moments. There’s also a custom “buy now” widget that can be found on the bottom of each shoe, which makes it easy for people to make a purchase with their own smartphone on site.
The experience of shoe shopping with kids can be a challenging one and this pop-up aims to make it easier on parents and kids alike, all the while supporting great foot health.
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