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“Through this experiment, we’re able to provide a handful of artists we love a platform to bring their talents to our Post Milk Generation fanbase, while also supporting a remarkable organization and lowering the impact of our merch,” said Heidi Hackemer, Executive Creative Director of Oatly North America.
The proceeds for the limited-edition jackets will be donated to The Lower Eastside Girls Club (LESGC) — a non-profit youth mentorship program based in New York. The new slow-fashion initiative will also include a range of upcycled t-shirts printed with other popular Oatly phrases such as “wow, no cow.”
Image Credit: Oatly
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