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The work of four up-and-coming Australian brands can now be appreciated at a new phygital fashion shop opened by Afterpay teamed up with the Australian Fashion Council (AFC.) The Edit Collection leverages new technologies such as eTale Bluetooth chip tags for real-time product tracking and interactive smart mirrors with gesture-controlled screens.
This new new eTale Bluetooth chip tag is designed to deliver analytics to brands on the products that are the most tried and sold, so that further data-driven solutions can be implemented. At the phygital store, shoppers can experience Bondi Born, My General Store, First Nations Fashion and Design and Esse Studio in a hybrid retail location that offers the best features of online and offline shopping.
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