Finding the right color of hair dye just got a whole lot easier thanks to the latest partnership between Just For Men and the Perfect Corp. that will enable consumers to virtually try out colors before they buy them. The partnership makes use of Perfect Corp.’s augmented reality (AR) technology and will allow shoppers to try out beard and mustache dye right in the store aisle. This will help to reduce the reliance on guesswork and greatly enhance a shopper’s ability to get the exact kind of results they’re looking for.
Perfect Corp. Founder and CEO Alice Chang commented on the new shopper experience saying, “We are excited to partner with Combe to build a hyper-realistic virtual try-on experience for the Just For Men brand. Perfect Corp.’s AI Beard Dye Technology provides men’s hair color with a dynamic solution to drive product discovery, increase consumer engagement, and boost purchasing confidence. We look forward to seeing how the power of AI helps enhance the man’s hair color experience.”
