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Zero-waste personal care brand Bhuman launched a unisex hair wash that can be activated by water at the time of use. Thanks to its environmentally friendly formula that eliminates the need for water to be packaged with the product, consumers are offered more value with a concentrated product that helps to cut down on transport emissions and packaging waste.
bättre is a range of plant-based, plastic-free hair wash products that are infinitely recyclable thanks to aluminum bottles. The formula itself is designed to create a lather when water is added.
While the brand got its start with a plant-based enzyme powder cleanser that’s also unisex, the brand realized the potential to reach more consumers, namely men, with the launch of a waste-reducing hair care solution.
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